About Your Consultant
Amy Caracappa
Consultant, Creative Leader, and Artist
Hey there! I’m Amy, a consultant, creative strategist, designer, and artist with over 15 years of experience turning ideas into beautifully and strategically executed realities.
From my cozy studio in the heart of historic downtown New Bedford, Massachusetts, I run HUGEish Studio—a space where I help creative teams and freelancers build stronger connections, streamline their workflows, and level up their skills without the overwhelm.
Whether I’m consulting on a project, leading a workshop, or chasing my own artistic inspirations, I live for the sweet spot where creativity, strategy, and just a dash of organized chaos collide.
Career Highlights
People are complex, and so are resumes that span over 20 years.
So here are just some of the highlights. (You’re welcome.)
Design Leadership & Consulting:
- Led creative teams of designers and developers, overseeing high-profile website redesigns and building bridges between design and development to create seamless workflows and empowered teams.
- Specialized in rebranding, UX, web design, and site migration planning for e-commerce clients, helping businesses modernize their platforms and create user-friendly experiences that drive conversions.
- Partnered as an embedded design consultant for a global legacy software migration project, turning user research into actionable, visually compelling insights for Fortune 500 stakeholders.
- Served as a Technical Controller in the Air National Guard, earning Airman of the Year and guiding my fellow airmen as the appointed Unit Career Advisor.
Notable Projects:
- Forbes Councils Redesign:
Spearheaded a full-site redesign that slashed page load times by over 30%, refreshed the brand’s perception, and modernized backend systems, empowering teams in marketing, customer support, and sales to work smarter and faster. - Fortune 500 Software Migration:
Designed a large-scale visual infographic to highlight gaps between standard and real-world operational procedures across global regions, ensuring stakeholders had a clear picture of user needs during the migration process. - E-Commerce Rebrand & Migration to Shopify:
Reimagined the online presence of a nationally recognized e-commerce storefront, modernizing their brand and migrating hundreds of products to Shopify while integrating inventory practices with their in-store POS system. - Consulting Across Industries:
Delivered impactful improvements for national and global e-commerce, B2B, and B2C clients, enhancing Information Architecture, UX, UI, branding, and SEO to boost search rankings, improve user experiences, and drive conversions.
Creative Approach:
- Design = Communication: If your audience isn’t connecting with it, don’t be precious. Be bold and humble, experiment, and find what works.
- Form + Function: A beautiful design is only half the battle—it needs to work as brilliantly as it looks.
- Inclusivity Matters: WCAG compliance and accessible design aren’t negotiable; they’re essential for making the web a better, more inclusive space.
- No Gatekeepers: Mentorship and collaboration are at the core of great work, ensuring teams are set up for success together.
Personal Pursuits:
- Fine artist and creator of Carl, a sarcastic-yet-empathetic grim reaper who offers humor and heart in equal measure.
- Roller derby athlete since 2014, cultivating teamwork, strategy, and leadership both on the track and in life.
- Passionate about bringing creativity into the community through local art collaborations and personal projects in New Bedford, Massachusetts—my new homebase.